Search Engine Marketing (SEM) and Social Media Marketing (SMM) is a best way for promote your brand or services online by different platform. We are discussing about SEM and SMM in below points.
Search Engine Marketing: Search Engine Marketing is a process of gaining the traffic by ads on different search engines. Google Adwords is the most popular paid search platform used by search marketers. General paid search trends started with PPC ads on the major search marketing platforms below:
Google Adwords
Bing Ads
Yahoo Ads
Social Media Marketing: Social Media Marketing is a process of gaining traffic through social media sites. Facebook is the biggest social network in terms of name recognition and number of users. It is a popular social networking site that allows for sharing updates, photos, joining events, creating page related to service and a variety of other activities. Twitter is a microblogging site people share short messages with others. These are popular social sites for social media marketing.
Google+
YouTube
There are following points that help to promote your brand or services.
Create valuable and shareable content
Make sure that the content you share supports your brand image
Take care the tone and content you post is relevant to the brand or services Find out which content will gain the most visibility on your social networks
